22 Top Panel Companies - QUIRK's
Internet has made many things in this world easier, including marketing research. When you need to reach a large number of respondents or reach a very specific group of respondents, the best place to find them is online.
Online research panels give you the convenience of having pre-screened respondents at your fingertips who are ready and willing to participate in surveys, studies or other types of research. Having these respondents on-hand lets you recruit large groups of participants quickly and easily in a wide variety of industries and specialties, either locally, nationally or globally. Whether a general audience is needed or a niche audience with specific ethnicities, occupations or age groups, this large reach allows you to choose from different types of respondents, from consumers to professionals and experts, to difficult-to-reach or difficult-to-find respondents. Online panels let you target specific respondents, making the research more relevant and personalized. The respondents also benefit from online panels through the ability to respond conveniently on their own time, enabling well-thought-out, specific answers that lead to better survey data. Here are 21 top companies offering online panels and other online research services.